Found an old note of mine after watching Food, Inc. Joel Salatin, a farmer:
I have no desire to scale up or get bigger. My desire is to produce the best food in the world. And if in doing so, more people come to our corner and want stuff, then heaven help me figure out how to meet the need without compromising the integrity.
As soon as you grasp for that growth, you’re gonna view your customer differently, you’re gonna view your product differently, you’re gonna view your business differently. Everything that is the most important – you’re going to view that differently.
Getting bigger messes with your head. We should always keep this in mind.