The Danger of Simplicity
I was always a fan of keeping it simple when it comes to design. So when I was creating a logo for a project of mine, I wanted to make a clear and simple logo, with a clear and simple message. That was pretty much achieved, I believe.
The logo communicates the message, which is related to building, creating, foundation, basis, groundwork and so on. Mission accomplished, more or less. The danger was obviously in the simplicity of the logo. Surely, someone out there would, or already has, come up with a similar idea. I was willing to take the risk at the time.
In the meantime, months have passed, and we haven’t made much progress with the project. Earlier today, I came across Newshutch, a web-based RSS aggregator. Their logo is obviously very similar to the one I made.
What are your thoughts on this? Should I keep the logo? Or should I get back to the drawing boards?
I like the logo very much, and I think everyone appreciates simplicity in design, but I think it is a little too close for comfort to the Newshutch logo. The word base though has a lot of meanings, perhaps you could use one of the dictionary definitions as an inspiration point for a new logo form.
Jason Beaird on July 15, 2006
Too close for comfort, my thoughts exactly.
Thanks for the dictionary definition link, I already went through that back when I was brainstorming prior to creating the logo.
Bojan on July 16, 2006
I spotted that logo when I visited Newshutch few days ago and I knew I saw something almost the same before. Mystery now solved :)
I also think they are too close, both in form and color.
Šime on July 18, 2006
The color doesn’t bother me. The color scheme on the site will be different than the Newshutch one (as you saw a while back), this picture doesn’t reveal much.
Anyway, looks like I’ll design a new logo. We also hope to get the project back on track now, so hopefully you’ll get to see something soon.
Bojan on July 18, 2006
Wow, this is interesting. Looking forward to seeing something.
Dragan Babić on July 21, 2006
back to drawing board :).
to similar in shapes and color :)
Sandro on August 6, 2006
The thing that scares me when creating a simple logo is that is very probable that someone somewhere has come with the same idea. Also even when you do not look for inspiration somewhere, your mind is filled with images you saw before and you can copy something without knowing even about it.
klevo on August 16, 2006