Roger Federer on Career Goals

Here’s what Roger Federer planned way before he became arguably the best of all time:

The idea was always (about) trying to be around the game for a long time. And for that in 2004, when I became world No. 1, I took a decision with my fitness coach at the time that we’re going to plan long-term. Whatever we will do, we will plan long-term. Sure, we can chase money or more tournament victories. We can play more frequently, train harder, whatever we will do. But we decided we will try to stay around 20 tournaments during the year, which is a lower number. If you look back, Kafelnikov used to play 30 or 32 events back in the day. I said that’s not something I really want to do. If I play, I want to play good. I want to play injury-free if possible, but of course all the top guys, we also play hurt. But the goal was to stay around for a long time.

His success has undoubtedly been a result of numerous things coming together, but it also feels like a classic quality over quantity situation to me. Thinking ahead, weighing out the options, playing it smart and not going for too much brought amazing things. We see so many of the athletes burn out at a young age, but at 33, Roger Federer is still motivated and currently #2 in the world.

The Death of Web Design — Sergio Nouvel

I agree 100% with what Sergio Nouvel wrote for UX mag (The Top UX Predictions for 2015):

2015 must be the year where we shift our focus to unsolved problems, especially ones we’ve been inadvertently feeding all these years: the overload of information. The world needs designers to simplify, not to add up to the noise. Artificial intelligence is becoming the way of extracting sense and relevance of seas of information we have no human bandwidth to process. As professionals meant to be the experts in the creation of sense, this challenge needs us on board.

We should really think more about providing real value, and think twice about producing carousels, parallax sites, one-pagers with fancy scrolls, slow loading websites, and so on.

Content first

Imagine you’re a fashion designer and you get hired to design a women’s dress for a fashion show. You get a brief about the design, the type of clothing and the colours, but the client tells you they have no idea what built or height the model will be. This is the brief you have and you must continue the project. You have a hard task of making a great dress without knowing who will wear it and weather or not it will fit. So you decide to design a dress for an average size model and you leave some work for the last minute in case the model does not fit the average measurements. Just before the show, the client calls you and tells you the model is almost half the size your dress is. There’s no more time to make big alterations and your dress will not be great.

Web designers get into similar kinds of trouble often. Clients assume their brief is good enough, but without content, it very rarely is. Designers do not design screens, they design content.

Alain de Botton quote

This one makes me feel better about my work.

Anyone who isn’t embarrassed of who they were last year probably isn’t learning enough

—Alain de Botton