In my experience, web trends can steer both clients and designers in the wrong direction. We all get sidetracked with things that seem or look cool from time to time. But we must always ask ourselves what is under the shiny surface. It’s worthwhile to stop before embracing any web trends and think about whether they provide real value to the users or not.
Ugly but useful trumps pretty but pointless.
—Kate Rutter
Here are several common trends I see on a daily basis and some of the questions you can ask yourself before making design decisions.
