Trends vs. Value

In my experience, web trends can steer both clients and designers in the wrong direction. We all get sidetracked with things that seem or look cool from time to time. But we must always ask ourselves what is under the shiny surface. It’s worthwhile to stop before embracing any web trends and think about whether they provide real value to the users or not.

Ugly but useful trumps pretty but pointless.

—Kate Rutter

Here are several common trends I see on a daily basis and some of the questions you can ask yourself before making design decisions.

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What do You Want to Learn From Me?

I’m borrowing this lovely idea from Tim Van Damme. The reason why I am a web designer today is sharing, so I always like to share back. The trigger for me was Nikola sharing article on web standards (more than 10 years ago), and before I knew it, I was hooked. After that, I accumulated my knowledge from forums and blogs, books, talks, workshops… All forms of sharing. E-mail me at bojan (at) and feel free to ask me anything.