Remove the modals, or we leave

An inspiring article called No, I Don’t Want to Subscribe to Your Newsletter makes a really good point about modal windows which are being thrown in our faces:

The only solution is to unite in changing our behavior. We need to give website operators an ultimatum: Remove the modals, or we leave. And we need to make good on that promise. By closing the browser tab, we can let the bounce rate demand what we as users cannot.

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